This session will discuss the role of Edmonton Global in radically transforming and growing the economy of the Edmonton Metropolitan Region. The Edmonton Metropolitan Region can compete to win in a world where competition for investment is fierce, but only if we are proactive, aggressive, hyper-targeted, and come together as a community to present a unified story to global investors. Driving opportunity here is the work being done in technology, innovation, AI, and its applications to the manufacturing sector. Mustafa Sahin will open a discussion and sound the rally for why now is the time to pivot to the emerging opportunities for manufacturing in hydrogen, agrifood, logistics and life sciences.